So Sony's got a $399 Blu-ray player on the market now, huh? Really blasting away at that price point, huh Sony? Really keeping on your toes now that HD DVD is dead and gone, giving you zero competition in the physical format space, yeah? Oh, we forgot, you're using a blue laser, and those require bloody war with dastardly intelligent man-eating monkeys to boot up. We got to handle Sony's new BDP-S350 Profile 2.0 Blu-ray player tonight, and while we aren't mad that the new player draws less power, takes up less space, and supports more technical HD hotness, it literally feels like a $20 DVD player in the hand -- no way Sony has $400 of electronic components in this thing. Even the front LCD is teensy: we've bought $200 home theater in a box systems from Sony with more extravagant displays. We understand Sony trying to make back a few dollars from a pricey format war, but at this point this ridiculous price point is looking way artificial. In other, less insulting news, Sony was showing off the new HT-SS2300 Home Theater System, which is designed to complement the S350, along with the HT-IS100 "Micro System," which we found intriguing. Sony also showed off its HDR-CX12, which is nothing special in person, though we certainly like what's under the hood.

Wow, Toys 'R Us was only a day off. Sure enough, Sony's BDP-S350 -- which was first introduced / spotted in February -- has gone on sale at Sony Style retail outlets, the Sony Style website and other fine retailers near you. If you're looking for a quick refresher, this Profile 2.0-compliant deck supports BonusView (picture-in-picture), but curiously enough, Sony mentions that "a firmware update enabling BD-Live is planned [for] later this year." You'll also find full 1080p output, 7.1-channel Dolby TrueHD / DTS-HD Master Audio support and a promise to suck down 21% less power in playback compared to the BDP-S300. All yours for $400 (give or take a few pennies).

What, you seriously expected the $999 VP422 to perform like a $5,000+ KURO? In your dreams, bub. Vizio's latest 42-inch plasma, which certainly looked a-okay on paper for the price, recently hit the test bench over at CNET, and while the overall package was deemed enough to "satisfy casual viewers," those with even a single videophile gene in 'em should be wary. The unit managed to snag an extremely rare 6.0 out of 10 rating, with "highly inaccurate green primary color and poor grayscale tracking" as the two biggest knocks. Granted, reviewers did appreciate the rock-bottom price, respectably array of inputs and the "relatively clean image," but at the end of the day, you can only expect so much from a sub-$1,000 42-inch PDP. Give the full review a look and determine if it's sufficient for your wants needs.

The long delay until Sony launched its video download service (actually more like a few hours), is over. HD and SD rentals, and SD purchases from an assortment of movie studios is now available in the Playstation Store by selecting the video button at the top left. Need to know what's available in your region but aren't near your PS3? Check out the website for a list of what awaits.

[Via PS3 Fanboy]

Next time you take a stroll through Times Square, look up, as Toshiba's posted a brand new high definition display at the top of One Times Square Building. The 51.2-foot by 52.5-foot consists of 1280x1248 LEDs controlled by Toshiba's Technovirtual pixel-sharing technology to create "virtual pixels". Whether or not we can figure out how that works, the LEDs display over one billion colors and help cut power consumption, so the display isn't just better looking than the one it replaces but also more energy efficient. We've seen LEDs in other video boards before, but Toshiba claims it's the first to offer modular HDTV screens to the outdoor rental market, and starting today they've got the best product placement possible.

Utilizing big honkin' displays for advertising purposes is nothing new, but East Japan Railway Company (JR East) and East Japan Marketing & Communications have decided to try "digital posters" out for reference. In short, ten 65-inch Sharp PN655R LCDs have been installed within "the internal concourse on the first floor of Tokyo Station's Yaesu South Entrance," and folks who stroll by can get a glimpse of whatever (the image changes each minute) in stunning 1080p. The goal here, as you might imagine, is to "evaluate the advertising effects of still image ad posters using large LCD panels displayed in a relatively busy gateway." If you're anxious to lay your eyes on the installation, you'd better hurry, as there's no guarantee that they'll remain after September. At least the video posted after the jump is forever.

Okay, so we don't necessarily see the appeal of having a 19-inch LCD TV shaped like a basketball invade the swank minimalism of Engadget HQ, but we're certain some of you need to furnish your basement rec rooms or something, and Hannspree's got you covered with a new trio of sports-themed LCDs. For $279, you get your choice of basketball, soccer ball, or baseball (which, oddly, is black), each of which features the same middle-of-the-road 1280 x 1024 panel with 5ms response time and a 1000:1 contrast ratio. There's also a $239 model called the "slamma," which sports a different 1440 x 900 19-inch panel with a 700:1 contrast ratio. No word on availability, but Hannspree is calling this its "summer lineup," so we're guessing sometime soon. More pics after the break.

Read - Hannspree Basketball
Read - Hannspree Baseball
Read - Hannspree Soccer
Read - Hannspree Slamma

Microsoft just announced Universal, and NBC Universal programming is coming to Xbox Live, delivering The Office, Monk, Battlestar Galactica, The Mummy, Bourne Supremacy and others to the service. Xbox Live Video Marketplace now claims over 10,000 movies and TV shows on the marketplace, which it says puts it as the number one HD provider. MGM and Constantin are pushing things forward in Europe, adding 700 new titles to the library starting today. Check out more details from the E3 keynote in the live blog.

Looks like Movie Gallery finally got something for the assortment of PBS bandwidth and spare parts remaining from the now-defunct MovieBeam service. The new owner is Indian conglomerate The Valuable Group, headed by Sanjay Gaikwad who apparently thinks serving up a remarkably limited assortment of heavily compressed HD and SD movies on demand is an idea that deserves to fail all over the world, instead of just in the U.S. Since $100 million burned up by Disney and others wasn't enough to make things work, he plans to invest a similar amount over the next two years to relaunch the service in North America, the U.K. and "other overseas markets". Variety notes The Valuable Group already delivers movies digitally to India and South Asian theaters via satellite so maybe they know something we don't about this business model, and with plans to roll out service in three markets with "new, cutting edge features" by year end we'll get to find out soon.

AOC threw down a new trio of displays here yesterday, and we had the pleasure of stopping by to check 'em out in NYC. You've already had a chance to wade through all the specs and official verbiage surrounding the 42-inch L42H861 LCD HDTV, 22-inch 2218Ph LCD monitor and 22-inch 2230Fm do-it-all display, so how's about some good old fashioned pictures? We must say we were quite pleased with the image quality and overall design, though the anti-gloss crowd should probably look out. Also of note, the built-in media player on the 2230Fm was incapable of playing back HD clips, so yeah, kind of a bummer there. Anywho, dip on into the gallery below and have a look around.

AOC's 2230Fh LCD was fine and dandy, but if you're looking for something similar to pull triple duty as a media player and digital photo frame (its words, not ours), you'll need to refocus on the 2230Fm. Said display is apparently the first from the firm to boast HD³ technology, which alludes to its abilities to function as more than just an HDTV. The unit includes a proprietary menu and remote to play back clips loaded onto memory cards (there's a 4-in-1 reader), not to mention a 1,680 x 1,050 native resolution, 20,000:1 dynamic contrast ratio, USB 2.0 socket, DVI / HDMI inputs, integrated speakers, 2-millisecond response time and a piano black finish. All that for $399.99. Full release posted after the jump.

We got a nice look at Kodak's newest gear from this morning, and while it's an uneven showing at best, there are certainly some gems. The real standout of the bunch is the Kodak Theatre HD Player, a teensy box with all the right ins and outs, a purtiful interface, and a glorious motion-sensing remote. We really haven't had this much fun with a peripheral since the Wiimote came along, and Kodak has somehow managed to best that in the role of couch-based cursor positioning. Kodak was a bit coy about what exactly goes on inside the thing, and we're even more curious as to whether somebody can produce a dongle to let it operate a PC, but it's a marvel all the same. Next up -- in importance, anyways -- is Kodak's new Zi6 HD pocket video camera, a transparent bid to cut in on those Pure Digital dollars. It's a bit of a bulky beast, and the image quality is hardly an improvement over the competition, but it certainly works as advertised: it really couldn't be simpler to turn it on, shoot a video, and upload that video to the internet. Perhaps our biggest gripe is that it looks like it was built by some second-tier consumer electronics company, and shares zero design language with Kodak's other products -- many of which have really matured in the looks department of late. The Z1015 IS we didn't spend as much time with, but it seemed nice, light but not too light, and has a gorgeous screen. Finally, the new W820 and W1020 wireless photo frames were on display, with some prototype software showing off some add-ridden FrameChannel content (seriously Kodak, what were you thinking?) but loved just about everything else on the frames.

Many have tried to be that other box that sits under your TV. You know, the DVD player, the cable box, the TiVo, the consoles are all well and good, but somebody somehow needs to solve they mystery of getting web and PC content onto your TV, and Kodak might be on the cusp of cracking it. Kodak's new Kodak Theatre HD Player is a simple, slick little box with multiple flash card slots, a USB port, and all the requisite home theater outputs like HDMI, component and all that. The unit can naturally shuffle through photos like there's no tomorrow, and includes wireless access to pull stuff off of Flickr feeds or your PC's hard drive, but there's also 720p video playback, online radio and what have you. The real clincher is that you won't be interacting with all this via a clunky d-pad remote, but instead there's an amazingly great gyroscopic mouse that makes the whole thing a joy to use. The $300 price tag might turn some people off when this lands in September, especially with no built-in storage, but we still think Kodak might have a winner on its hands.

Sure, it might shoot 720p video, but you aren't gonna catch indie filmmakers capturing the next low-budget masterpiece on Kodak's new Zi6 HD pocket video camera. The camera is Kodak's response to Pure Digital's Flip and Creative's Vado, complete with upright form factor, YouTube friendliness, simple as could be interface, a flip-out USB plug (with some surprising spring action), and, of course, totally shoddy video quality. The camera is powered by a pair of AA batteries, sports a 2.4-inch LCD, and can switch between VGA video, 30fps HD and 60fps HD. It'll sell for $180 in September, in black or pink, but there's only 128MB of memory on board -- you'll have to spring for an SD card if you want to do any substantial shooting.

New beater / better car? New HD projector? Pay off that second mortgage? New HD projector? C'mon folks, the choice here is crystal clear, is it not? Mitsubishi's 1080p FL7000U is apparently now ready for consumption here in the US of A, but that native 1,920 x 1,080 resolution, 5,000 ANSI lumens and 1,000:1 contrast ratio will cost you a pretty penny. 1,499,500 of them, in fact, though we heard through the grapevine that you can find it somewhat cheaper on the streets.

[Via AboutProjectors]